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a concept color company
Playful pieces in every color you ever loved.
Made for grown-ups who never stopped playing.
still black & white…
BRAND AMBASSADOR
02 — The Protagonist
Spike lives on the back of every collar, the only kid still dressed in black and white. He hasn't found his colors yet. That's where his friends come in.
flip your collar, spike's always there
Spike's friends already found their colors. One ships as a sticker with every piece, collect all sixteen and help Spike paint that black-and-white outfit.
16to collect
03 — Pick a mood
Tap one. The whole page listens.
today you are brave
04 — The Story
We grew up and someone told us
to wear beige. We said no.
KIDS COLORS is clothing that
remembers the crayon box,
the swimming pool,
the school bus,
the grass stain.
Serious garments. Unserious colors.
Help Spike gather his friends and paint that b&w outfit.
16 friends in the club, and counting
🎉 you're on the list!