a concept color company

KIDS COLORS

Playful pieces in every color you ever loved.
Made for grown-ups who never stopped playing.

See the collection Pick your color

01 — The Collection

Crayon
Box

Six pieces. Six moods.
Zero boring days.

01 Coming 08/26

The Cherry Popper

Oversized tee, tomato red

1 TOMATO ($)
02 Coming 08/26

Blueberry Sun

Boxy tee, swimming-pool blue

5 BLUEBERRIES ($)
03 Coming 08/26

Lemon Stand

Boxy tee, school-bus yellow

3 LEMONS ($)
04 Coming soon

Grass Stain Cargo

Cargo pant, playground green

1 GRASS STAIN ($)
05 Coming soon

Bubblegum Hoodie

Heavy fleece, strawberry-milk pink

1 JUICY FRUIT PACKET ($)
06 Coming soon

Grape Soda Cap

6-panel cap, fizzy grape

1 GRAPE FANTA
Full lookbook soon
Spike, a smiling stick-figure kid with spiky hair, drawn in black and white still black & white… BRAND AMBASSADOR

02 — The Protagonist

Meet
Spike

Spike lives on the back of every collar, the only kid still dressed in black and white. He hasn't found his colors yet. That's where his friends come in.

flip your collar, spike's always there

Bring Spike his friends

Spike's friends already found their colors. One ships as a sticker with every piece, collect all sixteen and help Spike paint that black-and-white outfit.

Sticker sheet of Spike's sixteen friends, each wearing brightly colored clothes 16to collect

03 — Pick a mood

What color
are you today?

Tap one. The whole page listens.

today you are brave

04 — The Story

We grew up and someone told us to wear beige. We said no. KIDS COLORS is clothing that remembers the crayon box, the swimming pool, the school bus, the grass stain. Serious garments. Unserious colors.

6colors per drop
0beige, ever

join the KIDSCOLORS CLUB

Help Spike gather his friends and paint that b&w outfit.

16 friends in the club, and counting